Case study - Rivervale Vehicle Leasing

We've worked with Rivervale Leasing providing a wide range of key services since July 2011 during which time the company has grown to become one of the UK's leading car leasing brokers.

Rivervale Vehicle Leasing

Total Honesty And Trustworthy

I cannot recommend Steven and Web Breakfast enough. Total honesty and trustworthy in an industry where this is so vitally important. In my opinion he is also very competitive. I will not be looking elsewhere that's for sure. Thanks for everything you have done and will continue to do for us in the future.

Vince Pemberton
Rivervale Leasing

We've been working with Rivervale Leasing since 2011 during which time they have grown to become one of the UK’s leading vehicle leasing companies.

The website incorporates over 10000 vehicles with millions of price variables so a solid, robust site structure, navigation and search system is a must.

Information Architecture and CRO

We undertook a full information architecture project prior to the most recent site build and it has paid dividends with massive usability and SEO benefits.

We used our own bespoke Conversation Rate Optimisation tools to improve enquiry levels by over 15% and constantly strive to improve performance further.

Audience Optimised Pages & UIT

We've incorporated a range of specific AOP's into the front and backend of the site. These pages are created and optimised to target a wide range of specific keywords on Google.

Our custom UIT system tracks user interactions across the site. Content and functionality is then tailored to the users unique requirements - improving both user experience and conversion rates.

CAP and Ratebook Data Management

Easy ongoing management of CAP vehicle data and ratebook pricing is essential for any car leasing website.

We've designed and built an industry leading platform that bolts on to our existing CMS which allows the Rivervale team to easily manage the huge volumes of data associated with vehicle leasing websites.

Content Management

As always, we've provided the in-house team with the tools to manage the site content, blog posts and guides using our bespoke Content Management System.

We've also developed a MyAccount system for users to accept and complete quotations, finance applications and vehicle orders.

And the site integrates seamlessly with the bespoke CRM ensuring maximum efficiency and conversions on website generated enquiries.


SEO is always at the forefront of our car leasing website development. We have a huge depth of knowledge in all technical SEO requirements and best practice.

We achieved page 1 positioning for car leasing, van leasing and minibus leasing soon after taking on the website in 2011.

And recently we’ve been working in conjunction one the UK's leading SEO agencies to improve the SEO even further.

  • Bespoke CRM
  • Bespoke orders system
  • Blog design & development
  • CAP Vehicle Data Management
  • Content Management System
  • Enews design & development
  • Responsive development
  • SEO (Search Engine Optimisation)
  • Web design

Visit Website

Interested in a game changing website? Call Steven Wilson on 0797 444 1738 or

Get in touch