16+ years leasing experience
Proven expertise in planning, building and optimising vehicle leasing websites.
Unparalleled communication
Prompt one-on-one support fostering a close relationship with you and your team.
No big agency fees
Lower overheads ensure cost savings. Competitively priced high quality work.
Attention to detail
Meticulous attention to detail to ensure a seamless user experience.
Web Breakfast MDI built my first vehicle leasing website for GMC leasing in 2008 before moving on to work with Rivervale in 2011. I have built several iterations of the website during that time with the current site going live in 2018.
Alongside planning, design and development I also managed the SEO for several years achieving consistent top five positioning for van leasing and minibus leasing. And consistent top 20 positioning for car leasing.
The requirements and growth of the Rivervale brand has far outstripped the resource that I can provide and I’m currently working with Rivervale to provide a smooth transfer over to a larger team.
Moving forward I’m looking to work with a UK based leasing broker to provide a new cutting-edge, bespoke vehicle leasing website.
Interested?
Easy ongoing management of CAP vehicle data, vehicle images, ratebook and special offer pricing is essential for all vehicle leasing websites.
I've designed and built an industry leading platform that bolts on to my existing CMS and allows easy management of the huge volumes of data associated with a vehicle leasing website.
The CAP options system is remarkably complex and very few leasing brokers properly consider the complexity for rules relating to selectable options. The system that I built for Rivervale was the first to hit the brief.
The backend website management tools are already in place. So, while there will be costs in terms of integration and set up, it will be far less than starting from scratch.
In terms of frontend development, I have years of experience integrating databases, CAP options, complex pricing variables as well CTA forms, MyAccount systems, CRM integrations etc. which gives me a big advantage in coding new frontend systems.
There are several templated off-the-shelf vehicle leasing website solutions available. Many of these are essentially cloned which can result in duplication issues and negative SEO impacts.
I will build a bespoke vehicle leasing website that is specifically planned, designed and coded for your business requirements.
Anything is possible within my framework so you can rest assured that the site will be able to handle whatever future developments occur. And I can quickly and efficiently apply any updates that you require.
Content is king in terms of SEO and you need to be able to add unique content for manufacturer, model and vehicle pages.
Each manufacturer and model page works as an essential landing page and should be planned and managed alongside the vehicle type homepages with high quality associated content.
AI can help provide a content framework which you can use to streamline content planning and creation. Tailoring your reviews to make / model / vehicle also helps to provide unique, keyword associated content.
It’s essential that we convert website users into customers at the highest rate possible. I have run many CRO projects with split testing of key page elements. Simple changes like button colours and text can have a measurable impact on clicks and enquiries. All key user interactions should be split tested to maximise conversions.
Vehicle search needs to be quick and flexible to present the user with their best suited vehicle choices in as few clicks as a possible whilst ensuring a seamless user experience on all devices.
The vehicle details and pricing database tables are huge and need to be properly planned to ensure that results are queried and returned quickly. I have done a lot of work to optimise tables and provide the fastest query results.
Mon to Fri: 9:00 to 17:30
Saturday: Closed
Sunday: Closed
Web Breakfast Design
5 Storm House
4 Union Place
Worthing
West Sussex
BN11 1LG
View on map
