Custom build

Bespoke Vehicle Leasing Websites

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16+ years leasing experience

Proven expertise in planning, building and optimising vehicle leasing websites.

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Unparalleled communication

Prompt one-on-one support fostering a close relationship with you and your team.

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No big agency fees

Lower overheads ensure significant cost savings. Flat rate of £50 per hour (+VAT).

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Attention to detail

Meticulous attention to detail to ensure a seamless user experience.

Vehicle Leasing Web Development

16+ Years Leasing Experience

  • Bespoke vehicle leasing web design and development
  • Established tools and systems for data management
  • Expert in CAP data / CVD image integration
  • Optimum solutions for ratebook management
  • CRM integrations
  • Proven SEO success
  • Unbeatable value for money
Steven WilsonWeb Breakfast MD

Steven Wilson

I built my first vehicle leasing website for GMC leasing in 2008 before moving on to work with Rivervale in 2011. I have built several iterations of the website during that time with the current site going live in 2018.

Alongside planning, design and development I also managed the SEO for several years achieving consistent top five positioning for van leasing and minibus leasing. And consistent top 20 positioning for car leasing.

The requirements and growth of the Rivervale brand has far outstripped the resource that I can provide and I’m currently working with Rivervale to provide a smooth transfer over to a larger team.

Moving forward I’m looking to work with a UK based leasing broker to provide a new cutting-edge, bespoke vehicle leasing website.


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Data management

CAP Data and Ratebooks

Easy ongoing management of CAP vehicle data, vehicle images, ratebook and special offer pricing is essential for all vehicle leasing websites.

I've designed and built an industry leading platform that bolts on to my existing CMS and allows easy management of the huge volumes of data associated with a vehicle leasing website.

The CAP options system is remarkably complex and very few leasing brokers properly consider the complexity for rules relating to selectable options. The system that I built for Rivervale was the first to hit the brief.

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Honest pricing

Unbeatable value for money

The backend website management tools are already in place. So, while there will be costs in terms of integration and set up, it will be far less than starting from scratch.

In terms of frontend development, I have years of experience integrating databases, CAP options, complex pricing variables as well CTA forms, MyAccount systems, CRM integrations etc. which gives me a big advantage in coding new frontend systems.

  • Substantially cheaper than big agencies (£50ph + VAT) with superior performance and service

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Bespoke design and development

Custom Made Websites

There are several templated off-the-shelf vehicle leasing website solutions available. Many of these are essentially cloned which can result in duplication issues and negative SEO impacts.

I will build a bespoke vehicle leasing website that is specifically planned, designed and coded for your business requirements.

Anything is possible within my framework so you can rest assured that the site will be able to handle whatever future developments occur. And I can quickly and efficiently apply any updates that you require.

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Optimised for Google

Vehicle Leasing SEO

Content is king in terms of SEO and you need to be able to add unique content for manufacturer, model and vehicle pages.

Each manufacturer and model page works as an essential landing page and should be planned and managed alongside the vehicle type homepages with high quality associated content.

AI can help provide a content framework which you can use to streamline content planning and creation. Tailoring your reviews to make / model / vehicle also helps to provide unique, keyword associated content.



  • Fast, efficient coding to provide optimal page speeds
  • Easy content management to enable fast effective content creation
  • AI assisted content structures and planning
Maximise Enquiries

Usability and CRO

It’s essential that we convert website users into customers at the highest rate possible. I have run many CRO projects with split testing of key page elements. Simple changes like button colours and text can have a measurable impact on clicks and enquiries. All key user interactions should be split tested to maximise conversions.

Vehicle search needs to be quick and flexible to present the user with their best suited vehicle choices in as few clicks as a possible whilst ensuring a seamless user experience on all devices.

The vehicle details and pricing database tables are huge and need to be properly planned to ensure that results are queried and returned quickly. I have done a lot of work to optimise tables and provide the fastest query results.

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Quick response

Get in touch

Mon to Fri: 9:00 to 17:30
Saturday: Closed
Sunday: Closed

0797 444 1738

Web Breakfast Design
5 Storm House
4 Union Place
West Sussex
BN11 1LG
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Trustpilot reviews

Customer feedback

Vince Pemberton

I cannot recommend Steven and Web Breakfast enough. Total honesty and trustworthy in an industry where this is so vitally important. In my opinion he is also very competitive. Thanks...


Irene Connolly

We asked Web Breakfast to design a new logo and website for our AV company. We wanted to use a local Website designer as we like to meet face-to-face rather than just talk over the...

Big Picture AV

Adrian Jackson

Steven at Web Breakfast is very knowledgeable at SEO and this was important to create a site with this in mind. I did have a clear idea of what I wanted and that helped. The communication...

Plumber On Tap

Gary Henstock

A very professional and thorough service and has produced a very user friendly and eye pleasing website for us. I would highly recommend Web Breakfast to all sizes of business as their...


Nick Clinch

I am extremely happy with the quality of service and end result of the website built by Web Breakfast Design. From initial consultation, through to delivery everything was smooth and...

Chatsworth Hotel, Worthing

Barnaby Spencer

Steve has completed many projects for me, each time has been a 5 star service from start to finish. I would happily recommend this company.

Seal Roofing

Stephen Knight

I've been using the services of Web Breakfast for many years now and whether it be a bespoke website design or help with a small technical issue, they have always been extremely obliging,...

Volunteer Latin America

Dave Martin

After working with Web Breakfast previously they're our first port of call for web design and coding. We recently asked for their assistance with a major overhaul of our website. Every...


Zac Coden

Steven at Web Breakfast Design has been fantastic ! Extremely efficient service and knowledgeable. Steven really listened to our requirements and was very understanding of any changes,...

Coden Events

Mike Crysell

We have been using Web Breakfast for several years, and have always found them to be extremely helpful, efficient and innovative.

GB Liners Self Store