Website Features & Functionality

I build on a bespoke, non-open-source PHP framework using Laravel’s Eloquent ORM, ensuring clean, efficient and secure code—providing a robust foundation for your online presence.

My panel-based system makes it easy to add new features at any time. Each panel is independently coded with inline CSS and JS, ensuring only what’s needed is loaded - boosting performance and helping you sail through Google PageSpeed checks.

My UK-based, dedicated server is reserved exclusively for my clients. It’s monitored 24/7, always up to date, and optimised for maximum performance and reliability.

From Google Reviews to Trustpilot, TripAdvisor, and beyond, I integrate APIs directly into your site—without third-party plugins or ongoing subscription costs. You get clean, reliable data fed straight into your CMS, giving you total control.

I don’t subscribe to “mobile-first” approach - instead, I ensure your site works perfectly on all screen sizes. Every layout is thoroughly tested across all screen sizes, guaranteeing a seamless experience for every visitor.

From service pages to blogs, product listings to unique custom features—I’ll structure everything exactly as you need it, without unnecessary third-party add-ons.

Navigation is central to great UX. I design menus and calls-to-action that remain visible and consistent across all devices—no hiding essentials behind a mobile burger menu. Every detail is considered to make your site easy and intuitive to use.

My custom tracking system allows you to tailor the user experience based on visitor behaviour—maximising engagement and conversions.

Split testing takes the guesswork out of design. Not sure which panel or call-to-action works best? Test multiple versions, track performance, and go live with the top performer.

A fast website is essential for both SEO and usability. I’m obsessive about page speed and ensure every site I launch scores 90+ on Google PageSpeed right out of the gate.

My bespoke Content Management System (CMS) puts you firmly in control of your website - making updates quick, easy, and stress-free. Many off-the-shelf platforms feel rigid, clunky, and frustrating to work with, so I built my own.

The system uses a flexible, panel-based structure, allowing you to create, insert, and reorder unlimited content panels anywhere on a page. It’s fast, intuitive, and incredibly powerful—designed to make managing your site a pleasure, not a chore.

Quickly generate page structure and SEO tags from just a title, heading, and description. Optionally, integrate AI tools to create a structured content framework.

There are no limits - you can create as many pages as you need. I’ll set up new sites with your agreed structure already in place, removing the overwhelm of a blank canvas and getting you ready for launch with ease.

You can create fully customisable forms directly within the CMS. Choose from a range of standard fields or advanced options such as secure image uploads—perfect for trade businesses needing customers to attach photos for quotes.

My custom-built CAPTCHA uses a simple icon-matching system (inspired by instant-win lottery tickets) to block spam without frustrating genuine users. The result: zero spam, zero hassle.