Website builders like Wix and Squarespace promise a lot: quick launches, drag‑and‑drop simplicity, and low upfront costs. For early-stage projects where budget is tight, they definitely have their place.
Full disclosure: I’m biased as a proud purveyor of bespoke websites. That said, I’ve spent a fair amount of time working with Squarespace sites for a couple of clients. There’s a lot going on “under the bonnet” that a less technical user wouldn’t see.
The main takeaway? Once your business grows beyond “just getting online,” these platforms can start to hold you back.
And, if you operate in a competitive industry from an SEO perspective, a website builder site will likely be at a significant disadvantage compared to a well-built bespoke website.
